We knew this announcement had to be imminent, but we were still sad to hear about the official cancellation of the SCA's annual European Trade Show event, World of Coffee that was due to be held in Greece in June this year.
From a South African perspective, this means that SCASA's SA Barista Champion, Winston Thomas and SA Cup Tasters Champion Wency Masawi, will have to wait even longer to represent us on stage! Winston has big plans and we are excited to share them with you in the coming months. At this point SCASA will not be hosting any regional coffee competitions in 2021, and the current Champions in each discipline will go to the World Champs as and when they happen. If travel is possible, this will mean Jeff Stopforth (Latte Art) will travel to Taipei, Taiwan to compete in November this year.
2021 World of Coffee Trade Show Canceled Due to COVID-19
Today we are announcing the cancellation of the 2021 World of Coffee (WOC) trade show, scheduled to take place in Athens this June, due to the ongoing coronavirus pandemic. We are continuing to pursue an alternative solution for the 2021 World Coffee Championships (WCC), which were to take place at the WOC trade show, and we will have more information on that subject in the coming weeks.
We are sad to cancel WOC but remain committed to doing what is best for the health of our staff and the many thousands of professionals that come together at this event every year.
On February 4, we announced that we were in conversations with our partners regarding the viability of moving forward with the 2021 events in Athens. Over the past few weeks, we’ve had talks with government and health officials in Athens, exhibitors, sponsors, competitors, judges, and many community members regarding the viability of holding the event. We want to thank every one of you for your patience and support as we assessed the situation and came to the final decision.
Our updated 2021-2023 trade show and world competitions schedule is as follows:
Specialty Coffee Expo (North American trade show)
World of Coffee (European trade show)
World Coffee Championships
For the full listing of upcoming events, visit our events calendar here: https://sca.coffee/events/.
Information for World of Coffee Exhibitors and Attendees
If you are a registered WOC attendee or exhibitor, please check your inbox for an email from email@example.com. The email contains important information about an automatic credit paid towards the 2022 World of Coffee in Warsaw. If you have not received an email, please contact our events team using the WOC website’s contact form: https://worldofcoffee.org/contact-us.
Information on the World Coffee Championships
With the WOC trade show’s cancellation, the SCA seeks a new location and date to hold the 2021 World Coffee Championships later this year. We will have more information on that in the coming weeks. We encourage anyone with questions regarding the WCC to read the FAQ on our website and contact us here if you have any additional questions.