In 2018, Coffee Magazine took a trip to Australia and one of our key experiences was the Melbourne International Coffee Expo aka MICE. Now, for those of you who haven't heard of MICE, it is known throughout the Asia Pacific as the largest and most exciting dedicated coffee event. Established back in 2012, it has become a must-attend event for everyone in the coffee community.
As a result of our visit and this magazine's steady growth trajectory both across Africa and the world, we are extremely honoured to be have been asked to be an official media partner to MICE and we can vouch from our experience, that from a coffee lovers point of view, Melbourne is one of the most progressive coffee cities in the world, so if you've ever wanted to visit down under and experience a city that takes it's coffee extremely seriously, then this is the perfect reason to visit.
Regularly attracting over 11,000 attendees, MICE connects café owners, roasters, equipment manufacturers, service suppliers and more to facilitate real business opportunities. The expo provides a wealth of networking opportunities alongside Melbourne Coffee Week.
In 2020, MICE will host the World Barista Championship and World Brewers Cup, showcasing Melbourne and our coffee talent to the world. So who wants to go?
All you need to know can be found at https://internationalcoffeeexpo.com/
Plus, if you buy your ticket now, you will enter into the running to win some amazing Christmas gifts on offer from some very generous MICE exhibitors.
The giveaway will take place from 2 – 8 December and will involve products from exhibitors such as Undercover Roasters, Casa Espresso, Veneziano Coffee Roasters, Barista Technology, Pablo & Rusty’s Coffee Roasters, Chai Spice, Almond Breeze, Vitasoy, Jetblack Espresso, Toby’s Estate Coffee Roasters, Five Senses Coffee, The Alternative Dairy Co., and Industry Beans.
To be eligible for the draw, you must be a MICE ticket holder. Once you have purchased a MICE ticket, you will need to like / follow MICE on Facebook, Instagramor Twitter as the daily prize draws will be conducted via these platforms.
During the campaign week photos of the prizes up for grabs will be shared across MICE socials. The final step to win a prize simply involves commenting on a given prize photo using the hashtags "#MICE2020 and #XMAS". This can be done on either Facebook, Instagram, or Twitter. Prize photos will be posted every day of the campaign week, with winners being announced on the same day.
Get your MICE tickets now to enter the running for some amazing prizes!