There is a TV campaign for an instant coffee brand on at the moment. We love it in all it's kitschy glory, especially because it puts some "real" coffee techniques into the mass market limelight.
It also has some great lyrics, in a dramatic voiceover: "Here's to the dreamers, the believers, the ones who sense possibility...here's to the coffee magician's the ones who know that what you get out, start with what you put in!" and ends with a beautiful woman throwing coffee beans up into the air in her kitchen (who's going to clean that up?!)
We were so inspired that we decided to shoot this little video to see if we could make magic and possibly even do some latte art with instant coffee.
Let the games begin....!