La Marzocco's Out of the Box

Tuesday, 27 October, 2015

5 things we learned from Out of The Box.

1. You can drink beer through an espresso machine.

2.The Cult of Culture is real in any coffee business. If you're a cafe owner, make yours awesome or if you're a customer, find a spot that cherishes this - it'll make your coffee experience so much better!

3. Machines can do a lot, but humans are the most important part of serving coffee.

4. Collaboration is King.
Do what you love and work with others who love the things you can't/don't like to do.

5. Never be afraid to try new things. The new LM proto-type lever machine ain't pretty - but the road to innovation means experimentation. Surround yourself with people who respect progression and process around it.

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