These entertaining shorts from the new Labelwise initiative
, encourage people to choose the products they consume wisely.
Many top roasteries are choosing beans that have been fairly processed and this campaign is just another way of bringing that message on to the consumers' radar. Ask your local roastery where their beans come from and if they're supporting farmers, it will be an interesting story for sure!
"Four of the world’s most credible eco and social labels have joined forces in a unique South African campaign: LABELWISE. Each of the four labels guarantee that global best practices are in place in the best interest of people and the environment.
Partners: Fairtrade SA, the Forest Stewardship Council (FSC), the Marine Stewardship Council (MSC), and Fair Trade Tourism"
PS. Our magazine is printed on FSC approved paper stock. Check out the new issue in stores now.
Labelwise_FairTrade from North Ltd on Vimeo.
Labelwise_FSC from North Ltd on Vimeo.